Our team has over 12 years of commercial experience and Rafal Ohme, NEUROHM founder, has almost 20 years of academic experience in reaction time measurement – that has let us create a unique method of noise reduction for Reaction Time measurement. Our exceptional procedures and algorithms enable us to control impact of many factors such as: individual differences (age, gender), speed of reading, familiarity with computer, the type of device (PC, laptop or mobile), fatigue, (in)voluntary carelessness and many more. The answers for each respondent are standardized and individual baseline is created to develop an index that allows to compare between responses.
It is important to point out that we do not advise to discard traditional, explicit surveys. It’s not forcing you to give up the methods you know or reinvent your research paradigm. Reaction Time adds flavor to your dishes, spices up results and creates added value that will allow your research to stand out from the crowd. We understand that explicit is valuable. What we do is simply add a new dimension. We create additional opportunities, as Reaction Time may help discover new traits or traces to further explore in your research. Our tool helps to identify potential niches – pointing to findings that might have escaped traditional research. It can also warn you against false friends – values or features that are attributed to a brand, a product, a TV or a print advertisement only on declarative level with no true emotional backbone to support it. As neuroscience and business practice teach us, hardly ever does anything good come of such empty declarations. Reaction Time will help to keep you safe from such shallows and guide you towards most promising routes to navigate your research to successful outcome.