iCode™ enables you to create studies that consist of more than one part (for instance in the pre & post-test research scheme).
The pre & post-test research scheme is recommended in ad testing. However it all depends on your research needs. If you want to test whether the ad has an impact on your brand, the pre & post-test scheme is exactly what you need so you can compare how your brand heritage (pre test) changed after the ad (post test). Thanks to this scheme, you can clearly measure the impact of the commercial.
Please find below a step-by-step instruction on how to create more complex type of study.
Firstly, you need to click on the option ’add a new part’ that is visible at the FINISH step.
Secondly, choose the type of study for the additional part and specify details regarding both number of tested elements and statements.
Thirdly, upload stimulus for the additional part and confirm details of your sample.
Finally, modify instructions and decide if you want parts to be rotated.