• 3 step instruction how to analyze results

    Please find below a step by step guide about how to analyze iCode™ results. Step 1: Compare EXPLICIT scores with the color code. When analyzing the results, first look at EXPLICIT scores together with the color code. It shows how many respondents expressed a particular OPINION and how CERTAIN the…

  • Explanation of our measurements

    EXP Indicates how many respondents agreed or disagreed with the statement. COLOR CODE The color code represents the reaction time score: green means high CERTAINTY (fast answers), yellow – moderate CERTAINTY and red – low CERTAINTY (slow answers). This score is an average for the given group and shows the…

  • How to use detailed information about the survey

    Once your survey is live, you can send the link to your respondents and track the progress of data collection. The system records the data and you can check how many respondents entered or completed your survey. Please find below a description of ’in progress’ stage features.  × Here you…

  • Dashboard

    Here you will find a description of desktop features. ×

  • Changing the wording of the scale

    Changing the wording of the scale is possible on iCode™, though we recommend making sure that these words are opposites, for instance: „I agree/I disagree”. However, you must remember that the change in the scale will result in changing the scale within the whole study, including the calibration phase. Regarding…

  • Sample size

    We recommend testing at least 160 respondents per survey for statistical reasons, however the minimum number required to complete the test is just 10 respondents. The number of respondents depends on various factors such as your target group, the total population of your target group and the incidence rate. We…

  • Warm-up statements

    The warm-up statements are part of the main study and their hidden function is to familiarize respondents with the content and teach them how to provide answers, thus, such short training is necessary to obtain reliable results. It is recommended to use 6 such statements and they always appear as…

  • Calibration phase

    The calibration phase is a crucial part of every response time survey and cannot be removed. iCode™ uses Smart Calibration which means it is adjusted to the actual study and only the necessary elements are used. Still, every calibration consists of two parts: CALIBRATION PART I – It consists of…

  • What exactly is an item?

    An ‘Item’ is a single research screen of iCode™ survey where Response Time is measured – it consists of an attribute (a statement) and usually a stimulus (e.g. a brand, product, ad) but it might consist of the statement alone. To calculate the number of items in the survey, simply…