Two systems of the mind – the reason why Reaction Time measurement is so valuable. There is a discrepancy between what consumers explicitly declare and what really drives their behaviour – we all know about...
How Reaction Time uncovers consumers’ true attitudes about brands, products, comms & more. The purpose of this summary is to provide short, easy to understand yet comprehensive information about the science behind Reaction...
Why our Reaction Time method is unique Our team has over 12 years of commercial experience and Rafal Ohme, NEUROHM founder, has almost 20 years of academic...
The neuroscience behind Reaction Time The purpose of this summary is to provide short, easy to understand yet comprehensive information about the science behind Reaction...